The initiative follows last week’s announcement from The Greater Manchester Combined Authority of a new £15m loan fund for property developers and infrastructure providers to increase uptake of renewable energy use on development projects.

As more and more technologies are introduced, such as electric cars and solar panels, demand on power networks increases. In a bid to highlight the importance of rethinking the way we use energy, Electricity North West has invested in a series of major initiatives, all aimed at inspiring people to reduce the amount of electricity they use.

Partnering the landmark Green Summit, Paul will join the Mayor of Greater Manchester and other environmental experts to accelerate the region’s green ambitions by making green pledges and help realise Andy Burnham’s goal of making Greater Manchester one of Europe’s leading green cities.

Paul added: “We’re looking forward to inspiring more and more people across the North West to get switched on to the benefits of reducing their energy consumption.”

The Big Energy Conversation follows the launch of a major campaign by Electricity North West to get the region switched on to the reality of energy consumption. Over 1,500 people completed the network operator’s Energy Persona test, with more than 50 per cent of people across the North West identifying as Energy Busting Beths – those that are setting the benchmark when it comes to energy efficiency.

Paul concluded: “As a nation, we’ve reached a pivotal point in our energy story; if we don’t make changes now then the future will undoubtedly mean costly new infrastructure, which will hit our bills.

“We want to make the process of energy efficiency as easy and accessible as possible, which is where the Big Energy Conversation comes in. Together with experts from across the energy sector, this hub with provide all of the information people might need to make important decisions regarding how they use electricity.”