Rachael Parr has made the step up from head of human resources to become the firm’s new human resources director with immediate effect.

The newly created role will see Parr continue to carry out many of her current duties while also sitting on Electricity North West’s Executive Leadership Team, meaning she will play a major role in many key company decisions.

Chief executive Peter Emery said: “Since joining in 2016, Rachael has demonstrated real strategic insight and an ability to successfully work cross functionally at senior level in addition to her proven capabilities in human resources.”

“Rachael’s appointment further strengthens our senior team at a critical time for the business as we work to keep power flowing and keep our people safe during the current situation.”

Boasting experience with Manweb, Coop Financial Services and First Recruitment, where she was operations director, Parr joined Electricity North West in 2016 and became head of human resources in 2018.

Parr has played a key role in Electricity North West becoming a Real Living Wage employer and leading the business to become one of the first six companies to join the Greater Manchester Good Employment Charter.

Speaking on her appointment, she added: “I’m delighted to be a part of Electricity North West’s Executive Leadership Team, particularly at such a critical time for our people in the current situation.

“The business plays such an important role in the region from keeping power flowing, managing incidents and planning for the low carbon future as we all use more electricity. Our people are key to delivering our ambitious plans and I’m looking forward to providing strategic leadership.”